Reason #7 to be excited about Dreamforce: Education

It’s elementary!

 In my last post, I shared my excitement about attending Dreamforce for the first time. Now I will start to dive into the various reasons why, starting with education. After all the hype and hoopla surrounding the event is put aside, the primary reason I am going is to expand and reinforce my skills in the Salesforce ecosystem. Social sessions are in hot demand and as a practitioner of Radian6, I will definitely attend a few of those. Of course, what you do with all that big data coming in from social networks? That’s where core competencies of Salesforce like workflow and validation rules come in so you can be sure I’ll take in my share of the “nuts and bolts” sessions.

Starting on Tuesday, I have filled up my agenda with a ton of bread and butter topics focusing largely on security and sharing, workflow and validations, and 7 Habits of Highly Successful Admins. This last track includes one speaker in particular that I am really looking forward to hearing Mike Gerholdt, the Button Click Admin. I have picked up a couple tips from his blog, including some great tips for newbies like myself on how to make the most of my Dreamforce experience.

As I mentioned earlier, I use Radian6 to help my clients and employer understand the strategic and pragamatic value of going social. One prerequisite in this role is understanding that the landscape is constantly changing and what you know today could be irrelevant tomorrow. With that in mind, I will be attending plenty of Social Enterprise sessions including Getting to Know the Community on Wednesday.

I’m jacked up to continue the social theme on Thursday with a session on the not so mythological ROI of being social. It’s not all about how many followers or friends you have. In order to show an accurate ROI, first you must define your goals and what metrics show legitimate and repeatable results. This session has examples from real companies, not theoretical use cases. Class is in session!!

On Friday, September 21st, you’ll find me spending a lot of time at the Hilton in Union Square with some hands on sessions. The last of my Hands-on Training sessions is the one on how to Automate Your Business Process w/ Visual Workflow. It’s great to be social, but even better when you can do something about all the knowledge at your fingertips.

There are so many sessions, I couldn’t possibly attend them all. After some tough decisions, I focused on the topics that would have the most immediate impact on my daily activities. With a plethora of product managers and community experts on hand, if I can’t learn something new at Dreamforce, then shame on me. I strive to be the best at everything I do so I can never learn enough. Maya Angelou sums it up perfectly, “When you know better you do better.”

Which sessions are you most excited about? Stay tuned for my next reason to be excited about attending Dreamforce!

Dreamforce Newbie

7 Reasons I am excited about my first Dreamforce

I am ecstatic about attending the first of what I hope to be many Dreamforce events! Everyone I know who has gone raves about their experience. Finally I get to learn the secret handshake and get a firsthand perspective on the biggest and considered by some, the best event in our industry today. To celebrate, I have created a list of what I am looking forward to the most. Over the next 3 weeks I will dive into each topic and what they mean to me and hope to pick up a tip or two from you!!


With over 150 hands on sessions, a plethora of product managers and community experts on hand, if I can’t learn something new at Dreamforce, then shame on me. I strive to be the best at everything I do so I can never learn enough. Maya Angelou sums it up perfectly, “When you know better, you do better.”

Location, location, location

San Francisco is an amazing city that you will leave wanting to stay (and here are a few reasons why)! Of course, Dreamforce is the main event and I will take advantage of every opportunity to connect and collaborate in the city by the bay.

Team Bonding

As we fly higher into the cloud and telecommuting continues to expand, building and maintaining relationships is crucial to team success. It’s great to be socially connected, but nothing can replace the value of shared experiences in person. Can’t wait share this experience with my team!



Meeting new faces in new places and connecting the real life faces to their avatars. If learning is the primary reason many attend Dreamforce, Community is not far behind. Wizards of Oz no more, I want a peek behind those curtains!

Cloud Computing

The power of the cloud is not to be underestimated. I love the fact that I get to spend a week with the best in the business! Hundreds of sessions on getting the most out of the best tools in world? Yes, please!


I love working with best of breed tools like Radian6’s engagement platform. Any chance to expand and deepen my expertise is a welcome one and will frequently pop up on my itinerary and there are over 50 related sessions to choose from!

Social Enterprise

It’s a concept, not a product. It’s always evolving and I am fired up to see what new trends are emerging! I’m social and I know it.

My next post will start counting down to Dreamforce with a deep dive into each topic on my list above with increasing importance. What did I miss? What does your list look like? Do you have any tips to share?