Clock’s ticking…we’re rounding 3rd…coming down the stretch to DF15. Last week I wrote about being Dreamforce Ready. In it, I shared a number of great resources to help you make the most of your Dreamforce. However, this event is such a big deal it can’t be covered in a single post. This time around my focus is on the value of attending. Dreamforce is fun, but if you’re coming just for the “free” drinks and swag, you’re missing the point. Someone, maybe you, is paying for travel, lodging, meals and more over your stay. By all means, enjoy yourself, but put your game face on and get the important stuff done.
There will be well over 100,000 people so it’s the proverbial fish in a barrel scenario. You have try REALLY hard not to meet someone new. Actually, if you don’t meet double-digit new faces, of which you should come away with 5 new connections on LinkedIn (even better if you double or triple up and find each other on the Success Community and/or Twitter). The Community is approaching 2 million members and is constantly teaching/learning from one another. Make sure you personalize your connection requests. It goes a long way and could be the difference between a new connection and being forgotten. Use the person’s name and replace the canned message provided with some short reference to where/how you met and preferably why you two should connect.
Despite the ease of connecting digitally, you still can’t be the speed you can exchange a business card, especially when people are running from one session to the next. This is why old school business cards are not quite dead — yet as suggested on Forbes. That said, if you can connect digitally up front, then skip the card. When you can’t, make sure you put a short note on any cards you receive describing the person and the nature of your introduction and conversation. This will help you remember the context of your meeting and personalize your request to connect later…which you should not delay. The key point in the Forbes link above is that cards are static and people change jobs like it’s…well…our job! Therefore, as soon as you reasonably can, solidify the connection you just made in person by connecting online.
The biggest value we get from Dreamforce in addition to making new connections and maintaining existing ones, is the education. Strip away all the extracurricular activities and you are left the core value of Dreamforce. Learn something new. This can be net new information or learning how to do something a differently that adds value to your skill-set and your organization. Make sure you take notes. Sure, most sessions are recorded, not including roadmaps, but you see and hear so much more in person. Hands-on Training sessions (HOTs) are not recorded either. HOTs give you exactly what they suggests, a hands-on experience in a specific area of Salesforce.
Session recordings and slides are great resources, but you have your own distinct way of retaining information and converting it into knowledge. Don’t take for granted that you’ll remember to lookup this and that. Write stuff down and relate it to how you can improve what you do on a daily basis with it in your role. Share it with your colleagues with a nice summary or brown bag. Going this extra step will not only benefit your colleagues, but will again reinforce what you learn and permanently store the knowledge for later use.
To recap, here are the key takeaways as you make your final preparations for Dreamforce:
- Make connections and follow-up with them after you leave
- Bring plenty of business cards, you’ll need them
- Put a short note on any business cards received to better remember the interaction
- Personalize your LinkedIn connection requests (see bullet two above)
- Learn something new, take notes, apply and share when you get home