LC21 Session Resources

Inside Out of the Box: Marketing Success

Here are a few resources to help you on your way to Marketing Success
Source: Disney Pixar via Giphy

Thank you for joining Karmel James and me for our session at London’s Calling, thank you. We hope you enjoyed the workshop and its content. Below are resources we compiled for your reference as you shape or reshape your marketing operations.

Official Documentation

• Salesforce Privacy Information
• General Privacy and Compliance Information
  • CAN-SPAM = Controlling the Assault of Non-Solicited Pornography and Marketing Act
  • CASL = Canada’s Anti-Spam Law
  • GDPR = General Data Protection Regulation
  • CCPA = California Consumer Privacy Act
• Pardot Releases
• Pardot Training
• Marketing Certifications
• Salesforce Help Docs
• Trailhead
  • Automate Marketing to Businesses with Pardot Lightning App
  • Advance Your Marketing Strategy

Blogs

General

• AMA (American Marketing Association)
• ANA/DMA (Association of National Advertisers)
• DMN (Digital Marketing News)
• Convince & Convert Digital Marketing
• Email Marketing Rules
• Salesforce Marketing Champions

Pardot

• Jenna Molby
• Pardot Geeks
• PardotPro
• ParDreamin Session Recap & Resources
• Salesforce Ben
• The Spot for Pardot

Email Studio (aka Marketing Cloud)

• HowToSFMC
• Gortonington
• mcChat (video-based)
• SFMC Geeks
• sfmarketing.cloud
• Sprignature Moves Marketing Cloud

Podcasts

• Marketing Cloudcast
• Marketing Over Coffee

Source: Disney Pixar via Giphy