I recently sat for and passed the Salesforce Marketing Cloud Administrator certification. As someone with multiple years experience with the Salesforce Marketing Cloud (the MAP formerly known as ExactTarget), I felt good going into the exam. My learning style relies heavily on practical experience, which is the primary reason I was confident going into the exam. However, I still prepared with some insights and tips from the community. The following is a outline of how I prepared and does not refer to all of the possible resources you could use in your own preparation. You know your learning style best so use your judgement in where you choose to spend your time studying.
I started with official Exam Guide provided by Salesforce. Here you while find links and references to recommended trails and modules on Trailhead, an outline of the of key sections with each weighted percentage of the exam, as well as a description of what a Marketing Cloud Administrator is expected to know.
The other thing I did, for which I’m very fortunate to have access to, was I went into system itself and refreshed myself on the various aspects of the Administrator area found in Settings. If you have access to a Marketing Cloud environment, I strongly recommend reviewing it as there have been a number of changes to its organization in the last year as the user interface (UI) has been remodeled to more closely resemble your “typical” Salesforce setup navigation.
Lastly, I completed several badges on Trailhead. If you don’t have access to a Marketing Cloud environment, this is where you can and should spend some time getting familiar with the responsibilities of a Marketing Cloud Administrator. It both narrates the practical execution of navigating and updating the configuration as well as provide visual images of much of the corresponding area in the UI for reference. If you can’t DO, then REVIEW what you can via Trailhead. The Exam Guide mentioned at the top will point to you several modules contained within the Administer Marketing Cloud Trail and Google Analytics 360 Integration for Marketing Cloud Module. Other modules you may want to review are: