On May 16 at 10 am EST, I am co-presenting Customer Service is Social with my friend, Karisa Booth during Virtual Dreamin‘s inaugural, completely virtual, 24-hour marathon event taking place May 16-17. Karisa and I worked together for more than 2 years and have both spoken on this topic in the past. For the first time, we’ll share the stage to cover this topic and how you can leverage it for your organization’s benefit.
You will learn how and why combining the power of Social Studio’s listening capabilities with Service Cloud’s case management capabilities to create a unified and consistent customer experience. Social compliments service, it doesn’t replace it. Learn how you can optimize and efficiently automate your social customer service.
This week Salesforce announced it is expanding its relationship with Twitter, giving Radian6 customers greater access to Twitter content through its API. This is great news for those looking to do more with all the data captured through Radian6. In short, if you build it, they (the tweets) will come with more than a just the URL. Now you can analyze the data in ways not available through the previous agreement. This is an exciting opportunity for developers to get creative and build smarter apps to make sense of all the data coming through. No longer restricted to the declarative options out of the box, things are about to get interesting with custom app development as it relates to making smarter decisions with data received from Twitter. I am looking forward to hearing how others take advantage of this expanded access to better serve their customers. In the meantime, you can guess what I’ll be working on!